FILMING DIARY...

DAY ONE-
Today was our first day of filming and we were scheduled to film the outdoors walking scene. For this scene we went to a local area called Newarke Street which is a pedestrianised walkway which is quite old fashioned. We thought this was a good location as it wasn't too busy but still urban enough for the music video. Equipment we took included two cameras and a steering wheel (a handheld tripod which steadies the camers) and ipad. We found that using minimal equipment was easier for us than as we had to move with the actress as she walked down the street. We used the Ipad to play the music so that our actress could lip sync in time with the music and we wouldn't have issues with it whilst editing. The benefit of using two cameras meant we could capture the same thing from different angles and this cut down our filming time as we got the footage a lot quicker. Our footage include long shots, close up shots, tracks and pans from all angle of our artist as she walked down the street. The ending was also filmed today as we found an old fashioned lamp post which was perfect for her to end the song in front of. We hope that we have the right footage for our music video and are looking forward to filming in the studio tomorrow.


DAY TWO...
Today we filmed the black studio scene. We used a local studio who we knew the owner off so were able to use it for free. The studio was a white room with different backgrounds which we changed to a black one. We also put black fabric on the floor so that shots including her feet would not look out of place. We took the big photography lights with us as we had previously found that these created the effect that we wanted. We took two of these. One to light from the front and one from the back to create the bright light effect behind her head. We once again took two camera and were able to film from different angles at the same time which will give us more footage. We also took the steering wheel and a tripod. We mainly used the steering wheel as we wanted to create the unsteady camera look that if often seen in performance parts of our video. The day went well and we got a lot of footage that will be very good for our video.

DAY THREE...
Today we filmed the scenes in the pub and in the living room and kitchen of one of our groups house. We firstly went to the pub where had previously asked permission to film and then we filmed the pool table and bar shots. The equipment we took for this included two cameras and the steering wheel. We used two cameras once again to shoot from two different angles to ensure that we had everything we need. The steering wheel was used to just steady the camera during the moving shots. Shots includes long shots, closeups, pans and tracks of both of the actors included in our music video. We used the same equipment for the scene in the house, however we had to change the location a little to make it look more like a couples house rather than a family house. This just ment lighting candles and moving toys and other things that may represent children. We are pretty certain that we have all of the footage that we need for our music video now and are excited to start post production.

This is our shooting schedual for filming. Now we have conducted our researh and planning we aim to be filming very soon.

Week beginning 12th November 
Finish planning and prepare for filming,ensuring everything is ready for the first location. 

Week beginning 19th december

- Tuesday 20th - New Walke Street (morning)

- Wednesday 21st - Black Screen Studio (3pm onwards)

- Friday 23rd - Pub (afternoon)
                  - Beth's house - kitchen and living room (afternoon onwards)


Checklist:

New Walke:
- 2 Canon digital cameras
- Steering wheel camera holder
- Tripod
- Casual/pretty costume

Black Screen Studio:
- 2 Canon digital cameras
- Steering wheel camera holder
- 2 tripods
- torches
- Microphone
- Microphone stand

Narration locations:Pub:
- 2 Canon cameras
- Steering wheel
- Tripod

Changes...

After doing our audience research we changed our concept. We found that our original idea was quite boring and repetitive and this is what we didn't want. Therefore, we decided to add a narrative element into our piece and we chose to get rid of one of the performance sections. We wanted to keep the black background so we could experiment with strong lighting so we decided on dropping the white performance scene. We also wanted to keep the walking scene as this was our original concept.

For our narrative, we have decided to do flashbacks of the artist and a male before they split up. This allows the audience to have an insight into what the song is about. We have chosen to do three different flashbacks...

1. In a pub where they are playing pool.

2.In a living room where they are watching tv.

3.In a kitchen where they are eating dinner.

We wanted the performance of our piece to be the strongest part and therefore the chorus of the piece is mainly the performance parts.

Health and Safety...

This is our discussion on what health and safety issues we need to take into consideration when filming our music video.

More audience feedback on animatic storyboard...

This feedback was positive.  They once again like the faced past changing of the shots as other audience members told us. They liked the overall concept of the music video and thought that it fitted well with the lyrics and feel of the song. With costume, they said they would like to see it simple rather than constantly changing throughout. This is as it would make it easier for them to follow and not make the audience disorientated.

After listening to what our target audience has to say we have decided that we need to make some changes to our original idea to make it more appealing to our demography. Changes we need to make include...

changing the pace

adding narrative 

more movement of the artist

However, there are some parts we are going to keep the same such as the fast paced shot changes.

Animatic storyboard plus audience feedback

The video above shows both our Animatic storyboard and some negative comments on the work. We asked a group of young girls from our target audience what they thought and these were their views.

We asked them to be honest with us to ensure that our video could progress. Overall the comments were negative, they did not like the length of many shots as they were too long and not varied enough. Another issue was the lack of narrative scene as it was prominently performance based. They thought  with the use of a narrative the longer shots would be better but not for performance. They also said that the pace of the video was tiresome. It was one pace the entire way through compared to other music videos where the pace alters between chorus and verse. But, they did like the section before the chorus where the shots changed quickly. They thought it made the video more interesting. Something else that they mention was that they enjoyed it more when the actress was more involved with the music which leads to to think that we still need to have performance based sections in our revised video.

As our music video is also aimed at young men as well as women we asked two boys to help us with our feedback. Overall, their feedback was neutral. They commented more on the technical elements of thew video such as the editing on the beat and the previously mentioned quick changing shots. Some negative feedback was that their was nothing interesting about it and was rather boring for them to watch. They found it repetitive and long. 

Target Audience...

To help us decide on the music for our our project we decided to do some audience research into what they thought was important when it came to artists, genres and other things...

We handed the questionnaire to 27 people (14 female and 13 male) all between the age of 12 and 20.

These are our results...

From the results we have found firstly that our audience prefer solo artist more than bands. I think this is because they can become personally attached to an artist more than all band members. One participant also identified with this by by saying they could relate to a single artist better and see their personality.

Also, we found that the most popular music genre is pop which is closely followed by R'n'B. These are the more mainstream genres of music which would explain why they are the most upbeat. Metal and drum & bass were the two least popular with 4% each. This music is usually preferred by certain niche groups rather than a whole mainstream audience and this is why it is least popular.

We found that audiences prefer upbeat music to mellow slow music. This fits with the previous results of pop and R'n'B as these are classically known to be upbeat and loud genres.

When asking whether they preferred the music video to be more vocal or instrumental we found that those who had previously answered band answered instrumental here and those that chose solo chose vocal here. Having instrument solos is very typical of a band and vocal more a solo artist. 

choosing our filming equipment...

We have had previous experience with cameras similar to this at AS level. We found they were fine for this but at A2 we wanted something with better quality and a higher resolution. When testing our lighting with this camera we found that the strong lighting didn't work very well with the low resolution of these cameras and became pixelated and unproffessional. Therefore, we decided not to go with this camera.

This camera is a Flip HD camera. We found that this camera was quite good quality and it is easy to upload to the computer as it has a built in USB stick. This lightweight camera is very simple to use with just basic controls. However, there is a limited memory on the camera and it only allows you to record footage for an hour and we did not think this would be enough when we had planned to film for a few hours. Therefore, we decided not to use this camera.

This is the camera which we eventually chose. Although it is not a typical filming camera and is used to take pictures we decided that that the high resolution and amazing quality from this camera was what we wanted for our music video. When using this camera along with the strong lighting there was very little disturbance and we found it worked perfectly with the powerful lighting we wanted. Also, as the camera recorded onto an SD card we are able to choose what memory we want and therefore film for as long as possible and change the SD cards if we need to.

Mise-en-Scene...

For our music video, we wanted our artist to have a very defined look as this is often what singers have,

For example, Kesha has a vert defined rock chic style with a hint of girly. She is well known for her style and quirky taste and Taylor Swift goes for a more girly and simplistic look for daytime and a very glamorous look for evening.

For our artist we wanted a girly but edgy look so we looked at looks that combined the two.

This idea combines dark colours with girly clothing, The one shoulder sequin dress is girly but with the red blazer thrown over it, it creates a modern look. Also, the detailing on the shoes adds that element of glitter but the shoes are overall very edgy.

We think this look is perfect for the performance section of our piece as the red would show well with the black background.

This look is definitely more girly. The sweetheart neckline floral dress and the light pink heels are the perfect combination. The natural and light makeup is perfect for the look also as it concentrates on natural beauty. The navy blue blazer adds a pop of colour to the look and also makes the look a little more edgy. We think this look would work for  the outside scene however we are filming in the winter and this may not fit with the weather in the piece.

This look concentrate on the colour blue. It takes a basic black and white look and adds blue to make it a little more interesting. A dark lipstick and a smokey eye also makes the look edgy. This would be a great outfit for the outside scene but once again the outfit doesn't really fit the winter weather.

This outfit takes a laid back approach. This outfit would be perfect for the outside scene as it takes jeans and a t-shirt and glams it up subtly. The wedged boots make the look that little more edgy but still wearable. The neutral pastel colours work well to create a girly look but it is still very fashionable.

This look is more of a night time look which would work for the performance section of our music video. The black and red work perfectly together to create a great look. The only issue is that the black may not work well with the black background.

Casting our actress...

As we are not be able to use the original artist for our music video, we faced with the challenge of finding somebody who we feel fits with the genre of the song and how we want the song to look and feel. We asked a large sample of our target audience who they think would suit the part after they had listened to the song and there were a few names that were common...
Alice Dale
Caris Iliffe
Holly George
Mollie Bramley
Charlie Springthorpe

All these girls had both positive and negatives and we narrowed it down to just two girls...
Charlie Springthorpe and Holly George.
We had short casting auditions with each girl to see who worked better on camera and who fit the part. The video below includes the auditions. The girls had only heard the song a couple of time and therefore were unsure about the lyrics however, we only want to see how the girls moved and how confident they were so we didn't think it was 100% necessary for them to know the lyrics.

[insert video]


Charlie Springthorpe...

Charlie was a possibility for the part as we thought she had the right look for the video. Although Charlie's own style is quite feminine and girly we thought that with a costume and the right makeup we could create the look we wished for. Charlie also looks quite like the artist Jessica Drake with her tall figure and long blond hair. She also looks like another singer who was mention a lot during out, Avril Lavinge. We think that Avril Lavigne would be a perfect match for our song and Charlie has a similar look. However, Charlie is not that confident in front of a camera. She was very cautious about her movements and this meant that she was less energetic and comfortable. We thought this may affect the upbeat tempo of the song as the movement and song would not fit. Also, Charlie is a member of our group so having Charlie performing would mean we would loose a member of our group for filming but also it would mean Charlie would have a clear understanding about what we would want.

Holly George...

Holly George was a possibility as she has a very pop star look. She has also a girly style but has a more of an edgy look which we think is perfect for our video. She was very confident in the audition and she moved energetically and was comfortable with the music. Although she is not part of our group she is a friend of the group and therefore she would be comfortable working with us. Holly is also a drama and theatre student which means she has lots of experience performing so would understand the expectations. The only issue with Holly is that she does not look like the original artist Jessica Drake. She does not really represent the artist at all but has some similarities to other young American artists such as Selena Gomez and Katy Perry.

After casting Holly as our actress, we had to recast as she was not available for filming and we were near our deadline. Therefore, Charlie became our actress. It turned out that using a member of our group worked better as we knew they were reliable.

audience research

Photographic Storyboard

This is just a photographic storyboard of the structure for our music video. The next step is to create an animatic one and then gain audience feedback.

Test Shots

From these experiments we decided that there were a few shots that we would definitely use in our music video. The first is the extreme  close up of her mouth whilst she is singing. We especially like this when the camera is tracking also. We think this will be ideal for the techno sounding section of our song as we think this will look really effective. 

As well as this, we like the extreme close-up to the microphone with the quick track to the artists face. We think this will be ideal for the beginning of the song when she starts to sing as the first lines are very strong.

Other ideas for shots include having a strong light behind the artist. We are not sure whether this should be artificial light or the sun. However, we like the idea of the strong lighting especially on a black background.

Another idea is to have the background of the shots change but the artist stay in the same position throughout. The inspiration for this was taken from a short film we found on vimeo called move.

http://vimeo.com/27246366

We understand however that this might not be suitable for the whole music video as it is very fast paced and we wouldn't be able to show the artist performing or a narrative. Therefore, we think it would be good to use for the connection between the verse and chorus.

Audience Research

This video shows us going into more detail with our target audience about what they imagine the artist to look like. Although we had already asked our audience what they wanted to see we still think this is an important element as it is key we get the right actress to portray the artist.

auditions

As we were not sure on who to be our artist we decided to try them out in front of a camera and see which one was the most comfortable and natural. We are still making our decision and are going to continue to see which actress will be best for the role.

choice of song...

After choosing Jessica Drake's song You You You as our song we thought it would be professional to ask her permission to use the song.  The image below is the messages we sent to her as well as the one we received back

Music Video Analysis- Selena Gomez- Who Says

This music video is taken from a pop artist called Selena Gomez. Her target audience are teenage girls and this is apparent in this music video. The music video includes both narrative and performance and they are usually combined so she is singing during narrative scenes. The song is about seeing what is beautiful within each other and not listening to those who say you are not worthy. The song has a very important message which is carried through to the music video. The song is very upbeat and positive and the music video is fast paced with a lot of editing on the beat. One example of editing on the beat is at the beginning of the video where there is a strong beat and the shot changes to one very similar to the previous one...

 This is not fast paced editing on the best but instead focuses on the strong back beat at the beginning. I believe that this fits with Andrew Goodwin's theory of what is happening in the music video to fit with the music. The shot changes shows the beat and therefore there is a connection
between the music and video.



There is also a shot where Selena is walking and there are jump cuts to show a close up of her feet and her face and then there is a medium length shot of her upper body as she walks and performs. This shot also sets the location  for the music video as a busy American city this can be seen behind her.

There is also a shot where Selena is walking and there are jump cuts to show a close up of her feet and her face and then there is a medium full length shot of her whole body as she walks down the street singing.

As she drives around the city she sees important messages on signs and painted onto buildings. This seems to stick with the message of the song. The words are taken from different signs and then they are put together using split screens to show them as one phrase...

This once again fits with the message of the song and also these are edited on the beat. The picture on the left appears first then the middle picture then the right hand picture. They appear on the underlying beat of the song which is played by string instruments (violin/cello).  This happens for all three of the sentences. However, they do not happen straight after each other but there are performance shots in between.

At the beginning of the music video, the location is a photography studio where the artist is being photographed. Then the location changes to the street in a busy American city. She travels around the city in a taxi looking for signs with messages. There are also locations which are just the sides of buildings with messages written onto them. For example one say 'Beautiful since 92' which is the year the artist was born in. Another location seems to be a bathroom which is very plain where the artist takes of her makeup. Then the final location is a beach where the singer performs with her band. The music video only focuses on one location where Selena is at a  time and does not jump cut between the scenes. The narrative seems to be a journey to where she is performing at the end of the music video. The mise-en-scene for the music video is very different for each location. The first location (photography studio) is very dull and boring with a grey colour palette. Whereas the street location is very colourful and busy to show that the artist is happier. The beach location is very bright and has a very warm colour palette (orange, pink yellow). All of these colours have connotations for happiness and this is a perfect way to end the upbeat happy song.

The music video has very little still shots. The camera is always moving and unsteady. I have found that this is a classic convention of music video as the camera moves with the artist instead of the artist performing to a still camera.

Audience Feedback...

Now we have chosen our song we think it is a good idea to get some feedback from them.

Here are some members of our target audience and their opinions...

Naomi


Initial song feedback
"reminds me of Avril Lavgine"
"Very catchy"
"i like the ending bit where her voice is more exposed"
"really good song"


Questions
Q: What kind of colour scheme can you imagine it being set in?
A: Bold colours, possibly red as it symbolises love etc


Q: Where can you imagine it being set?
A: Possibly parts in a bed, similar to the Talor Swift 'teardrops on my guitar' 


Q: What weather do you think would best fit in the video?
A: Mainly sunny because its quiet up beat, bt possibly rainy in the reminissing parts


Q: What type of clothes could you imagine the artist wearing?
A: Maybe a flowery, floaty dress? not anything indescent


Q: Is there anyone inparticular you can imagine actinng as the artist?
A: Me (charlie)


Q: Could you imagine instruments being played in the video?
A: No, just her singing as it shows her strength


Q: Do you think we need to use bright lights or more dimmed?
A: I think dim lighting would be better because it reflects the song more.


Q:  We had an idea for the video: the artist would be walking forwards (filmed from a distance) continuously however the backdrops would be changing from and to famous cities for instance Paris, London, Singapore. Do you think this would fit with this song?
A: Yes, i think that would work really well because the beat is strong enough and also it kind of helps with the strength of the song- exaggerating her isolation.


Q: Another idea we had is having the artist in a white dress, and getting sprayed/ splattered in bright coloured paints. Do you think would work?
A: Possibly, however only for the chorus part as it's the most upbeat and relating




Louis


Initial song feedback
"Upbeat drum beat"
"vocals attacking"
"wants to sound like a typical american singer"
"Bass line follows guitar"
"chorus is catchy"
"generic"
"long and winey notes"


Questions

Q: What kind of colour scheme can you imagine it being set in?

A: Natural sunny pastel scene

Q: Where can you imagine it being set?

A: field with flowers, under a tree etc

Q: What weather do you think would best fit in the video?

A: Sunny

Q: What type of clothes could you imagine the artist wearing?

A: Nice dress, with a necker chief

Q: Is there anyone inparticular you can imagine actinng as the artist?

A: Me (charlie)

Q: Could you imagine instruments being played in the video? 

A: Yes, possibly a guy playing an acoustic guitar beside her

Q: Do you think we need to use bright lights or more dimmed?

A: Just natural lighting

Q:  We had an idea for the video: the artist would be walking forwards (filmed from a distance) continuously however the backdrops would be changing from and to famous cities for instance Paris, London, Singapore. Do you think this would fit with this song?

A: Yeh, i think it would fit really well because it fits with the beats

Q: Another idea we had is having the artist in a white dress, and getting sprayed/ splattered in bright coloured paints. Do you think would work?

A: No because it's not generic enough

Mollie

Initial song feedback

"like the song"

"catchy"
"good beat"

Q: What kind of colour scheme can you imagine it being set in?

A: I would imagine it to have bold bright colours

Q: Where can you imagine it being set?

A: A field or bedroom, park, perhaps multiple settings would be good.

Q: What weather do you think would best fit in the video?

A: Sunny

Q: What type of clothes could you imagine the artist wearing?

A: Rock Chic

Q: Is there anyone inparticular you can imagine actinng as the artist?

A: Carris

Q: Could you imagine instruments being played in the video? 

A: Yes I would like to see both instruments and the person

Q: Do you think we need to use bright lights or more dimmed?

A: Bright lights

Q:  We had an idea for the video: the artist would be walking forwards (filmed from a distance) continuously however the backdrops would be changing from and to famous cities for instance Paris, London, Singapore. Do you think this would fit with this song?

A: Yeah it goes really well with the idea

Q: Another idea we had is having the artist in a white dress, and getting sprayed/ splattered in bright coloured paints. Do you think would work?

A: It is a very good idea that would go well with the popyness of the song.

Music Video Analysis- Taylor Swift- The Story Of Us

This video is in the country/pop genre and is has both a narrative and performance within it. The locations during the video are a school, an office and a library. This seems relevant to the track as it is call The Story Of Us. The narrative shows the relationship between a girl (Taylor Swift) and a boy and how it went from being a perfect relationship to an awkward one. For this scene they seem to be in a study hall at a school or college. It is day time which suggests that the song is upbeat and happy and it is. There are many good shots during these scenes. One especially good shot is where you can see the male in the for ground of the shot but there is a focus push to the female at the back of the shot. This shows that she is the focus of the frame and this is correct as she is the artist.

This happens several times in the video and usually it cuts to a shot of the male character afterwards. It is almost a shot reverse shot but the male character isn't aware of this so he is in the shot.

For the performance element of the video, there is a band and also the Taylor Swift but they are all in different locations. Taylor is in a library performing. There are many close up shots of her face along with medium long shots to show that she is in a library.

The shot above is a slow motion shot of her looking up and opening her eyes. This is put during an instrumental section between verses and also there is a similar shot at the beginning. Its not slowed down too much but just slightly. There are other shots which are also slowed down to contrast against the tempo of the song. One of these in a medium shot of Taylor Swift with a window behind her in which she is walking forwards. After this shot there is a similar shot of the male character which is also in slow motion. This scene is built up with several of these slow motion shots. Then, there is editing on the beat where during the chorus there are two clear beats wear the shots cut between the female and the male character.

The shots of the band playing their instruments are very quick and there are often cut in shots of the instruments or the faces of the band members.. The one below is an example.

Also within the storyline there seems to be a few side stories of other people within the study hall. There is one girl who falls asleep, one male who is pretending to drum wearing his headphone and another who is struggling with work and reading a book.

There are often shots which show the pages of a book which contain the lyrics to the songs also. These add to the library setting as it seems they have taken the word story to mean more than just a lyric. The idea of a fairy tale or story seems to dominate the music video, almost as if Taylor Swift is a damsel in distress and the male character a prince and therefore is going to save her. However, there is an unexpected twist at the end as the character don't end up with a 'happily ever after' so this links with the lyrics "The story of us looks a lot like a tragedy now". Another element which adds to the video feeling like a fairy tale is when between the chorus and the verse as she sings "Next Chapter!" a shot of a book page with the lyrics written on it is placed in the frame. This also happens at the beginning although it is not placed with lyrics, it just introduces the first verse with "Chapter One".

RESEARCH

DIGIPAK, POSTER & MUSIC VIDEO RESEARCH... 

Norah Jones- The FallThis album was released on the 17th of November 2009 by EMI's Blue Note Records. This was Norah Jones forth album in seven years however in this album she experimented with different sounds and styles. Her music style is very much jazz but also has acoustic, country and soul elements to it also. Her voice has been described as easy to listen too and beautiful. The image she gives across it a very simple but quirky image. In her first few albums the artwork was very simplistic but still beautiful. However, The Fall has a slightly different image.

Although a little different it is still classy and elegant (like her other albums) just more elaborate.

The packaging for The Fall is a digipak.

The digipak has two folds making there three sides. The front cover has the artists photograph on  it along with the title of the album. The album title could have two different meanings. It could mean fall as in drop or fall as in an alternative word for Autumn. Looking at the mise-en-scene of the artwork, the one which seems more likely to be the reason for the title is the Autumn option due to the backdrop in the picture. It is a collage of the a forest and the sky. However, the dogs within the photos are slightly random. None of the titles of the songs have any reference to dogs so this seems slightly random. The whole mise-en-scene is very quirky and different from what you expect from Norah Jones.

On the digipak, there is obviously the title of the album along with the artist name. On the back, there is the tracklist.

On the opposite sides of the digipak there are similar images to on the other side. However, the image on the right is blurred. Over the top of this there is writing about the extras on the CD. The  image seems to be out of focus so that the buyer focuses on the extras available. In the middle there is the information about the people involved in the album including the producer. The image on the left is an image very similar to the main image on the front. There are two slots on the left and right where the disc is kept and where the lyric booklet is inserted. 

The font is just a simple white font with the titles in the same font as the album title and artist name. 

The promotional poster is very similar to the digipak with almost the same images once again. This keeps the synergy the same throughout. It has the name of the artist along with the album title and the release date. The poster is visually appealing with plenty going on and it is interesting so it would draw in an audience.

The first video from the album is very unusual also although it has nothing immediate link with the artwork on the digipak and poster. Although it is a very imaginative and post modern video. Once again the beautiful side of Norah Jones is shown with the close-ups of her but the concept of the video and the ideas behind it are unusual.

The song is called 'Chasing Pirates' and this is clearly shown throughout the video. When Norah falls asleep she transports into a different world. Although this seems a bit cliche it still seems original as it is done in such a different way. the pirates element comes in as she starts to sail a boat. However, it is not a boat but a block of flats which appear as a boat. It is very imaginative with a lot of careful details put in. For example, the anchor and other things found on ships.

Some of my favourite shots include the first shot with the slow zoom in as she opens the door and picks up the bottle. It is almost as if she is inviting the audience in too.  Another favourite shot is the shot of the bottles with the close up and focus pull on the bottles. This shows all the little details but you can still tell whats going on in the backgroud.

Muse-Absolution

Muse are an English rock band who have been around since the mid 90's. The band are very energetic and have a very unique sound. The released their third album, 'Absolution' in September 2003. The album was very much on trend with the other albums and is very similar to their previous.

The artwork on the digipak for the album doesn't display any pictures of the band like on other covers (Black Holes and Revelations). It is very abstract but expected from a band like Muse. The Front side just contains the name of the band along with the album name. The artwork is continuous along all of the 3 sides and is an almost electric fire. The colour palette of blues and purples against the shocking white implies that the band are making a statement and breaking a mold. The style is very different from other artusts covers but this shows how unique the band are. On the middle side of the digipak there is the names of the tracks in basic white font along with the official things like barcode and company names.

The first single they released from the album was 'Stockholm Syndrome'. Although a very well earning band and from an hit album the video for the single seems a little amateur. It is basically the band playing ther sonand being videoed but they have placed a solorized setting over the top to make the normal shots seem abnormal and strange. There are quick shot changes and no sense of continuity throughout the video which makes it seem even more stange. The changed settings on the shots make the band appear in a mixture of colours but the promonant ones are blue purple and white which are the colours from the digipak. Therefore, there is a consistent synergy.

[inser video]

Katy Perry-Teenage Dream

Katy Perry is a very well known international star whose music is of the pop genre. Her previous album 'One of the Boys' launched her career to unbelievable heights. 'Teenage Dream' was released in the Summer of 2010 and was loved by millions worldwide.

 

The digipak for the album is very typical Katy Perry and is very imaginative, The whole concept is closely linked with the first music video from the album, 'California Gurls' which is a very fun song. The whole concept looks at the concept is based around candy and sweets. The cotton candy clouds and lolli pop decorated cd case shows the fun and enjoyable side of Katy Perry's music and style. On the front of the digipak there is the name of artist along with the name of the album. The fonts for each of these are different and both stick with the theme of candy. Katy Perry is written in floaty almost balloon like font with contrasting colours of blue and hot pink which empahsises the name. Teenage Dream is written in candy cane style font with the colours red and white with an outline of blue to match the previous font.

Also, there is the track names and all of the important information on the back of the digipak. The artwork is the same as on the front with the cotton candy clouds and blue skies. Then font alternates between blue and pink with the o's in the track names being replaced by pink flower symbols.

On the of the digipak, the background is black with photographs of the artist within. The pictures seem quite serious but this is juxtaposed with the extravagant outfit that Katy is wearing. This once again shows her less serious side.

The music video for 'California Gurls' is a very fun video in which Katy Perry collaborates with Snoop Dog. The whole video foccusses on the candy idea but takes it to another level. Katy Perry and her friends in the video seem to be stuck in another world which is covered in candy. There are even gummy bears which are alive. The video at times seems a little inappropriate but this is often the case with the confident Katy. 

[insert video] 

Other posters...

Chistina Perri-Love Strong

The poster basically shows the artist in a very basic medium close-up shot. This may be as she is a new artist and she want to be recognised. Along the top Christina Perri is written in black typewriter font on the white background and to the left the is a pink star which has again type write font in it saying the release date of the album along with the name of a previously released song. This entices the audience as they know of her previous single. Her music style is very pretty and angelic and this comes across in the poster.

Taylor Swift- Taylor Swift

This poster is a bit more interesting than the previous one. It includes picture of the artist which fits with the artwork on the album cover. Its a very simple but effective picture of the artist sitting in a river wearing a white dress which has connotations for innocence and purity which is definately the image that Taylor Swift goes for. The poster includes her name logo which is kept throughout her merchandise and her other two albums. The poster also contains the logo for her record label along with additional information about the album (album release date).